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![Ego Ego](https://static.squarespace.com/static/51b3dc8ee4b051b96ceb10de/51ce6099e4b0d911b4489b79/51ce61c8e4b0d911b44a0ac0/1320785635039/1000w/alteregocharacterart2.jpeg)
An alter ego (pronounced awl-ter ee-goh) is a secondary self. The fascination behind an alter ego is in its secrecy—it's almost always a second identity or life.
Tyler Bajema'Almost ten years ago I placed my first order with Alter Ego - I put it on my credit card with a $500 limit, wasn't paying attention to my balance, and the charge was denied. You called me directly and gave me a chance to make good on it instead of just cancelling the order. I was grateful, surprised, and impressed.
Having worked in retail my whole life, I know putting the customer first is not often easy, and is sometimes not even the right thing for the business. You and the whole crew, especially your singular female employee (her name escapes me at the moment!) really to an incredible job as a small business, compared to any other business in ANY field. You provide unparalleled service and are constantly improving, often going to your customers for advice about what THEY want. Seems obvious, but I can think of very few that follow suit.
![Alter Ego Alter Ego](/uploads/1/2/6/2/126294771/192405645.jpg)
You have a customer for life, not neccesarily because of what you sell, but wholly because of the experience you consistently provide. A thousand times 'thank you', and big respect to your whole crew.'
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